With any kind of business, the owners want to know how their product or service is doing in the market and the traffic of customers on a daily or monthly basis. For example, journalists keep track of their work by noting the circulation of their press media. Now, in the world of high-tech journalism – bloggers too, are able to track their readership with the amazing tool known as: Google Analytics!
We understand that not everyone has the time or patience to sift through all the data that Analytics will provide for you about your website. That is why we’re here to help, introducing you to the 5 basics steps to utilize and optimize the Google Analytics.
Visits Vs Unique Visits
This is probably the most useful information that Analytics can provide you with. Knowing how many unique visits you collect a month will determine your average number of different individuals reading your blog. The number of visits will help you to calculate the estimated frequency of each reader’s visit to your blog.
“Time on site” is one of the most effective services provided by Analytics. This will help you to track the amount of time each reader spends on your blog. An average of this would inform you how many people read your content – and if they liked it. Getting readers, and keeping them are two very different things. Time is precious and if they are willing to spend some of their time on your website – you know you’re doing something right with your content. This will also actively allow you to improve your articles to maintain traffic, garner legit readership and gain more credibility in the long run.
Identifying the location of your readers will allow you to improve your website. For one, you will be able to know if you’re writing for the right targeted group – especially if they are English-speaking, from more developed countries, and if they are affluent. This is especially important if you’re writing for a niche market. Secondly, knowing their location will allow you to tailor your content specifically for the majority of your readership – the personal touch will definitely work well with existing readers.
Where does your traffic come from? If they’re mostly directed to your website through search engines, you’ve maximized your SEO well and should update your blog frequently to maintain the attention Google is shining on you – with the use of good and unique keywords. However if they’re directed from other sites, try to think of ways to approach these sites to assist you to increase the traffic in your direction.
Quite similarly to Location, knowing the devices used to view your website will allow you to track the niche market you’re possibly targeting. This point is also essential for you, as you need to make sure your website loads perfectly on other platforms on devices such as mobile, PDAs, tabs or iPads (RIP Steve Jobs). Increasing your website’s convenience to your readers will definitely be appreciated and therefore maintain readership.
This is just a mini starter kit for the gargantuan world of Analytics. Exploring and learning about the many ways it functions can benefit bloggers. Professional or long-term bloggers who have had experience for many years can read further about Analytics by searching on Google.